Here’s everything you need to know in simple terms.
Samsung Galaxy S26 Ultra Launch Date Tipped for February 2026
According to well-known tipster Evan Blass, Samsung is planning to host its Galaxy Unpacked event on February 25, 2026. This information was originally shared by popular leaker Ice Universe, who called the date “100% correct.”
If this timeline holds true, the Galaxy S26 Ultra will arrive later than the Galaxy S25 series, which launched earlier in the year.
When Will Galaxy S26 Ultra Go on Sale?
While Samsung has not officially confirmed the sale date, past launches give us a good idea:
- Samsung usually releases phones 14–16 days after Unpacked
- A February 25 launch event points to a March 13, 2026 release date
- Samsung often chooses Fridays for flagship sales
This means buyers can likely expect the Galaxy S26 Ultra to be available in mid-March 2026.
Samsung Hints at Galaxy S26 Ultra Price Increase
In an update shared on January 8, Samsung executives warned that future smartphones, including the Galaxy S26 series, may become more expensive.
Speaking at CES 2026, Samsung Electronics co-CEO TM Roh said rising memory chip costs are affecting all tech companies and price increases may be “inevitable.” Samsung’s global marketing president Wonjin Lee also confirmed that higher memory prices will directly impact product pricing.
In simple terms:
Memory chips now cost more, and Samsung may pass some of that cost to buyers.
Expected Samsung Galaxy S26 Ultra Price
Reports from Korean media suggest Samsung is still deciding final prices. Some sources say Samsung wanted to keep prices the same as the Galaxy S25, while others claim a hike is still under discussion.
According to ET News, Samsung is considering a price increase of:
-
₩44,000 to ₩88,000 per model (around $31 to $62)
If this happens, expected U.S. prices could look like:
- Galaxy S26: around $859
- Galaxy S26 Plus: around $1,059
- Galaxy S26 Ultra: up to $1,359
Pre-Order Deals May Also Change
Samsung is famous for generous pre-order offers, especially its free storage upgrade deal. In the past, buyers could get:
- Double storage at no extra cost
- Bonus store credit
- Better trade-in values
However, reports suggest these offers may be reduced or removed this year due to rising memory costs. With RAM and storage being redirected toward AI data centers worldwide, smartphone brands are finding it harder to absorb costs.
What This Means for Buyers
Even if Samsung increases prices, sales may not be badly affected. Many smartphone brands are facing the same cost pressures, meaning higher prices could become the new normal in 2026.
However, shoppers should keep an eye on:
Final Thoughts
The Samsung Galaxy S26 Ultra is shaping up to be a powerful flagship with a February 25, 2026 launch and possible March availability. While performance upgrades are expected, rising memory costs could lead to higher prices and fewer pre-order benefits.
If you’re planning to upgrade, waiting for official announcements and early deals could help you save money.
Stay tuned for more Galaxy S26 Ultra leaks, price confirmations, and launch offers.