Retailers who added the Google Store Widget to their websites reported up to 8% higher sales within 90 days compared to similar businesses without it.
What is the Google Store Widget?
The Store Widget is an interactive element you can embed directly on your website. It highlights your store quality ratings, shipping and return policies, customer reviews, and pricing competitiveness—all powered by Google data.
This transparency builds trust and encourages shoppers to complete their purchases, reducing hesitation and cart abandonment.
Types of Google Store Widgets
Google provides three tiers of widgets depending on a store’s eligibility:
1. Top Quality Store Widget
Awarded to businesses with top ratings and exceptional shopping experiences.
2. Store Rating Widget
For merchants with high Google Store Ratings, but not yet Top Quality.
3. Store Quality Widget
For stores that are still building their reputation, but meet Google’s minimum standards.
Benefits of Using the Google Store Widget
✅ Build Shopper Confidence – Show verified reviews, policies, and ratings directly on your site.
✅ Improve Conversions – Merchants saw up to 8% higher sales within 90 days.
✅ Modern Design – The widget integrates seamlessly with most eCommerce websites.
✅ Always Updated – Ratings refresh automatically with your latest store performance.
How to Add the Store Widget to Your Website
1. Log in to your Google Merchant Center account.
2. Check your eligibility for Store Quality, Ratings, or Top Quality badges.
3. Embed the widget code directly onto your homepage, product pages, or checkout pages.
💡 Pro Tip: Place the widget on high-intent pages (product, checkout, homepage) where trust plays a key role in conversion.
Eligibility Requirements for Google store widget
To display a Store Widget, your store must meet Google’s minimum shipping and returns standards (ratings above “Good”). Depending on your performance, one of the three widgets will appear automatically.
Final Thoughts
The Google Store Widget is more than just a badge—it’s a trust-building tool that can significantly improve your eCommerce performance. By showcasing your store quality and customer satisfaction, you can increase shopper confidence, build credibility, and drive more sales.